Author: Li Guoguang

　　Pingyao---The historical cultural city, establish its close relationship with modern photography. When the domestic and overseas photographers put their cameras over this ancient city to take the charming scenes, the cultures of china and foreign countries had blended in PIPF. Though three years of communication in Pingyao international photography festival , the world’s culture is impacting there, we can proudly declare to the world :

　　Pingyao international photography festival based as the long historical culture of sanjin and the 5000 years of zhonghua culture. It is the most magnificent festival of the contemporary photographers, even, It is also the window to show contemporary world’s development level of photography and the great opening stage constructed by new shanxi and new century, PIPF is the communication platform for the eastern civilization and western culture, A characteristic photography nameplate stands here.

　　Where is the charm of Pingyao international photography festival on earth? Which are including the big area、the broad scope、the deep bases、the high tastes and the great cultural atmosphere、the flexible system and the pretty platform are also very attractive，all of these successful experiences and characteristics seem to be named its charm properly，however，The most important and worthy of mentioning is the curators’organizing ability---the whole and complete organizing ability, which is a big charming writing , is the elaborate designing and operation based as the good opening opportunity，and which is also a medium with photography、a support with ancient city and the historical culture，is a medium construction with the innovating spirit，An art design，transformed“concepts”to“practice”project and to be the strong vitality。Just as the magnificent style and broad mind，ShanXi---the lack of economic develop province，stranded in the world，which attracted a large amount of photographers all over the world。

　　Masterminding is soul of the exhibition。If we say that curiosity and searching are the human’s nature, then, to search human himself or herself and inquiring deeply into bookman are the human’s common complex. The historical culture of ShanXi and the searchers from foreign countries show that the people from the different cultures and different races have the same feeling in their hearts. People are eager to understand and communicate with each other. And the curators of Pingyao international photography festival make full use of human’s such nature. with the carrier of Pingyao special nature and humanity scene, they gathered together the photography works of the world’s photographers, and also to make the people’s mind and ideal and thinking , focused on Pingyao city to communicate and all the cultures will also be transmitted from here through the spot---record constructions、images and the sight photography forum and pictures communication.

　　Masterminding is designing. Almost every successful persons and successful events are under the lead of the excellent masterminding mind, which also conducted the festival’s well operation. PIPF has attractive charm just as the magnet,. Just as the completely ancient constructions kept down by HAN nationality, people are conducted from the contemporary society to several years’history, It take you to the history lanes, which make you have the real experience to live in the old days. It use the modern photography means to record the historic sites, which is satisfied with the different cultures and different people’s passion.

　　2004 Pingyao international photography festival is walking towards us day by day. To remind us the last three years experience, we enjoyed the cultural feast combined by hard working of physical and mind. we can view the more prosperous art sight line, and we can also feel happy and gratified, However, It seems that we have the same disadvantages and shortages, that is, how to overcome and offset the problems existed in the festival-----to combine the art mastermind with marketing more organically and to form a double profited system.

　　PIPF will improve the exhibition’s masterminding level and art taste continuously, It constructed the world’s nameplate that can make the festival keep a hearty vitality with the basis of prosperous development.

　　Photography is a kind of language without national boundaries, And nameplate is a type of invisible capital, through which the photography overcome all the international languages, PIPF break the zones、the race、and the national boundaries so that the world can understand Pingyao , And pingyao can walk and open to the world. Just as the exhibition of PIPF, the distance between china photography culture and the foreign countries’culture are more closer in the same types. Just as the curators’serious masterminding and organizing every time, the PIPF become the world nameplate, All of which make Pingyao city more and more famous., However, to shape the real international nameplate and make the PIPF prominent in the business circles as jin business ticket number. which crossed the Europe and Asian to 9000 meters long and famous for the business field five hundred years old, PIPF will become the world nameplate, It will make the far-reaching effect on the global, PIPF organizing committee still has a long way to walk. And the first thing we should do is to hold and recognize the trademark and nameplate, PIPF will make a set of strategies and projects, and then they will try to do it in effect. It is also the concrete practice to realize the provincial committee and the provincial government’s developing culture industry, and the practice for culture’s innovation、strong cultural nameplate’s construction and the strong culture’s provincial actualization.

　　Nameplate is not only the symbol of quality and the credit, which is also the comprehensive culture embodiment; nameplate has its own culture connotation, which is the cognition and hold for the public’s feeling requirement. In short, the undertaking and signature included in nameplate are a type of culture virtually.

　　Someone say that Pingyao international photography festival is the first international cultural nameplate indeed, It is the Olympic Games of ShanXi. How should we make use of the festival’s cultural charm and connotation to construct the world nameplate as holding the great international physical education competition? Action is the best language. The curators are made up of the organizing committee、the artistic committee and the master-hand curators from domestic and overseas who gave the best explanation to the festival with the down-to-earth actions-----

　　For instance, to line with“civilization·development”in this 2004PIPF in order to embody the international photography art soul and the great historical changing course of the human society development, they will pay much more attention to new persons and new works at the same time with the emphasis of new thinking、new idea and the new techniques, they will organize a large amount of works of photographers in order to make the exhibition become the pageant of domestic and overseas communication of the photography field, PIPF will become photographers’stage for their artistic talent, and also to be the hall of their art elaborate works’collection.

　　On the other hand, in order to carry out the curators’system which connected with the international。the organizing committee established its underling institutions: The Art Mastermind Committee , and The Art Mastermind Committee has its underling institution named The Academic Committee, the members of which are composed of the experts from American、France、Japan and china , every committee members can be independent to organize their exhibition, they can also curate the exhibition through retaining the professional curators, The Artistical Committee will provide the necessary service to make sure that the curators do their work well.

　　In order to make the exhibition be the top nameplate of strong cultural province and make the PIPF be the window to ShanXi reforming and opening. the curators do their work in the develop minds of opening & diversity. on one hand, they seriously grasp the daily affair and the detailed work of the festival in the light of international convention; on the other hand , they are in search of the theory aspects actively, they also established the PIPF study Center together with the ShanXi financial University, which will have a far-reaching effect on improving the technological level of the festival’s nameplate and cultural contents, and it will have a far-reaching influence on exerting the historical cultural advantages of ShanXi to construct the opening big stage.

　　As for Pingyao international photography festival, people concerned more about the works from the surface point of view, And behind the works, it reflects the curators’masterminding level. The masterminding ability、masterminding technology、masterminding means and strategies and the plan of the curators, all of which will be appeared in one and one galleries and every exhibitions, even, all of them will be showed in every photography works. Each successful exhibition and masterminding movements is a innovation process which overcome themselves continuously and to search for the light aspects and time spirit, and it is also a innovation process to enter into the fresh scene and a process to collect the new knowledge and fashion, which is also a new type of working to transform the curators’minds and design to the real-life.

　　In order to improve the festival’s international authority and art qualities, the PIPF invited the famous photographers、critics and curators to organize the exhibition ,their involvement in the festival will improve this festival’s publicity and the higher masterminding level’s realization.

　　Nameplate is a special trademark, which is a kind of product and it can move people’s inner heart deeply, it can bring people to a certain sensibility experience and make a greatest social influence on the society, So, only the concreting persisting and the final trademark can be developed as world rank nameplates. Only the thing the nation belonged is the world’s. the nameplate’s special quality、personality style、cultural contents and its appreciation of the beautiful，which required of knowledge and cultures nourishment , which is also required of sapiential masterminding and sublime of the art . So, we should stand our point on the economic high attitude and keep pace with the times and epoch to construct the world nameplate.

　　As the world special charming nameplate and the window and platform for china’s culture communication with the foreign countries, The Pingyao international photography festival will be eternal to stand the world to show its excellence.