With an abundance of Chinese traditional culture and the world’s cultural heritage, the ancient city of Pingyao has added allure to Pingyao International Photography Festival (PIP), which, with its objective, graphic publicity, has in turn raised the profile of Pingyao. The perfect marriage of resources and market is the salient feature of PIP and is also the key to its successful opening and a promising future.

　　Using the old city as a stage and photos as media, PIP has catapulted domestic photographs into the world market and built a bridge between the world and Pingyao.